Brand Creation · Conor McGregor · Digital Marketing · Influencer · Irish · Social Media · UFC

The Marketing Genius of Conor McGregor

Never has there been a more controversial, talked about Irish sports figure that has divided opinion, quite like ‘The Notorious’. (Roy Keane/Saipan is a close second!!) Love him or loathe him, you know about him. Never one to be outspoken, with an illustrious eye catching style, including cars, watches, and clothes, whilst averaging 10 posts… Continue reading The Marketing Genius of Conor McGregor

Digital Marketing · Social Media

Small Irish Businesses Succeeding Pt 1

Ireland is an incredible place; home to over 4.7 million people in 2016 and exported $128.1 billion worth of goods around the World in 2016. It’s not always easy for Irish businesses to make it abroad, but that doesn’t mean it’s impossible. In the days before the internet, a physical brick and mortar presence was… Continue reading Small Irish Businesses Succeeding Pt 1

Brands · Digital Marketing · Video Marketing

3 Examples of Great Irish Video Marketing

There are many great examples of video marketing worldwide; but I thought I’d focus purely on the Irish market for this blog post. Guinness Few brands are more recognizable or Irish, than Guinness. The particular ad I chose is their Christmas Ad, and it has become a classic; like the Coca-Cola truck arriving into town, and… Continue reading 3 Examples of Great Irish Video Marketing

Brands · Mobile Marketing · Twitter

3 Brands that are great at Twitter

Social media plays a vital part in Business’ getting potential customers to their site or store, and some brands are better at doing this than others. Business Insider compiled a list of the “Top 20 Brands on Twitter, Ranked by Influence with Customers” and Shortlist.com compiled a similar list of “Top 10 Brands to Follow… Continue reading 3 Brands that are great at Twitter